A senior official from the National Disaster Management Organisation (NADMO) has weighed in on the ongoing debate surrounding the sponsorship of the Women of Valour event by GoldBod Jewellery.
The controversy began after news emerged that GoldBod had supported the programme organised by media personality Nana Aba Anamoah in London. The sponsorship quickly triggered mixed reactions, particularly among some supporters of the National Democratic Congress (NDC), who questioned the appropriateness of the partnership.
Commenting on the issue, the NADMO official urged the public to approach the discussion with a broader perspective. According to him, corporate organisations often sponsor events as part of their brand visibility and corporate social responsibility efforts, and such partnerships should not automatically be interpreted as political endorsements.
He explained that businesses frequently support initiatives that promote social causes, empowerment, or public recognition programmes. In his view, the Women of Valour event, which highlights and celebrates the achievements of women, fits within the type of programmes that companies may choose to support regardless of political affiliations.
The debate intensified after some political commentators and activists criticised the sponsorship, suggesting that a state-related institution should be cautious about supporting events organised by individuals perceived to have political associations.
However, the NADMO official maintained that it is important to distinguish between corporate support for social initiatives and political patronage. He noted that assuming political motives behind every sponsorship could discourage organisations from supporting meaningful community and empowerment programmes.
The Women of Valour event itself has been recognised for celebrating the achievements and resilience of women across different sectors, including media, business, leadership, and social development. Supporters of the programme argue that the initiative focuses on empowerment rather than politics.
As the conversation continues online and in political circles, the issue has sparked wider discussions about corporate sponsorship, public perception, and the relationship between businesses and social initiatives in Ghana.
