Hamamat Montia Set To Be Commissioned As Tourism Ministry Ambassador For Shea Butter

Ghanaian entrepreneur and former beauty queen Hamamat Montia is set to be officially commissioned as an ambassador for shea butter by the Ministry of Tourism, Arts and Culture, in a move aimed at promoting one of Ghana’s most valuable natural products on a global stage.

The upcoming commissioning recognises Montia’s consistent efforts to promote shea butter, particularly through her work with women involved in its production across northern Ghana. Over the years, she has built a strong reputation as a businesswoman who champions local industry, sustainability and women’s economic empowerment. Her involvement has helped bring greater visibility to shea butter not only as a beauty product but also as a cultural and economic asset.

According to officials, the Tourism Ministry sees shea butter as a product that reflects Ghana’s heritage while also holding significant commercial value internationally. By appointing Montia as an ambassador, the ministry hopes to strengthen awareness of Ghanaian shea butter in global markets, attract investment into the sector and boost tourism connected to indigenous products and craftsmanship.

Montia has often spoken about the importance of telling African stories through African products. She has highlighted how shea butter production supports thousands of women and families, especially in rural communities, and how proper branding and international exposure can transform livelihoods. Her role as ambassador is expected to include advocacy, international promotion, and collaboration with stakeholders to expand the reach of Ghana’s shea butter industry.

Industry observers say the appointment is timely, as demand for natural and ethically sourced skincare ingredients continues to grow worldwide. With Montia’s experience and influence, the Tourism Ministry hopes to position Ghana as a leading source of premium shea butter while reinforcing the link between culture, tourism and sustainable development.

The commissioning ceremony is expected to draw attention to the broader potential of Ghana’s natural resources and highlight how public and private partnerships can drive national development through creative and cultural industries