Elsie Lamar Urges Public Awareness After Kayamata Documentary Highlights Risks
Ghanaian media personality Elsie Sedem Bubuama, widely known as Elsie Lamar, has called on the public to increase awareness and conversation around the social and emotional impacts of “Kayamata,” following the release of a documentary exploring the topic. The documentary was aired on February 18, 2026 and has sparked wide discussion in Ghana about its influence on relationships and behaviour.
Lamar, who hosted the documentary, shared that many people reached out after viewing the programme, saying they saw themselves or their own experiences reflected in the stories shared on screen. Her message to Ghanaians is to start open conversations about the emotional and cultural effects of Kayamata rather than dismissing it as mere entertainment.
The documentary features interviews with individuals who spoke anonymously about how Kayamata affected their lives. One contributor recounted how personal life events disrupted the perceived powers of Kayamata charm, showing that the topic often intersects with deep emotional experiences.
Experts and commentators have discussed how use of Kayamata can be tied to manipulation, insecurity and diminished self-esteem, pushing the narrative that its implications go beyond physical attraction and can affect mental and relational health. Lamar hopes that the film will encourage viewers to consider the broader effects on individual lives and community values.
Her call for awareness is aimed at encouraging conversations that move beyond sensationalism and instead focus on education, healthy relationships, and emotional wellbeing among young people and adults alike.
